The Ultimate Experience

Context/ Xeomin is a cosmetic treatment produced by Merz, used to reduce the appearance of fine lines and wrinkles. Developed in partnership with scientific authorities in Latin America and Europe, it is built to a different safety standard. The product was still little known, among the public and among doctors. Merz needed a campaign to introduce the treatment and educational material showing HCPs how to use it correctly.

Idea/ We created a learning hub for health and beauty professionals, where they could read new studies, watch lectures from leading names in the field, get notified of upcoming events and connect with colleagues.