


I'm a Creative Lead, Art Director and UX/UI Designer based in São Paulo, working with digital communications since 2006.
Most recently I led a team of 30+ creatives at WPP Production, on accounts like Oracle, Google, Zurich, Dyson and JTI, and on joint projects with WPP agencies in London and New York. Before that I ran the studio at Swordfish Brasil and led creative teams at McCann Health, Oliver and Reprise. Along the way I've worked with teams in the US, UK, Australia and Chile.
That's where most of my attention goes: hiring and mentoring people, and designing production workflows that combine generative AI with hands-on art direction.
I'm open to full-time roles and selected freelance projects. If you're building something, I'd like to hear about it.
