Back Friday

Context/ In 2021, travel was still held back by pandemic restrictions. By the second half of the year, people had slowly started planning trips again, with an eye on 2022.

Idea/ We proposed a Black Friday that went "back in time", to 2019 travel habits and 2019 prices.

The visuals borrowed from the "Back to the Future" films: a retro-futuristic, 80s look, and a "portal" that opened at set times with featured offers.

Results/ The Black Friday campaign with the most sales in Azul's history, and part of what made Azul the top-of-mind airline brand in 2021.